The people & ideas behind The Lore

We love making food that brings people together, starts conversations and nourishes our bodies and minds. The power of making food lies in connection. The connection of geographies, generations, identities and seasons. Pleasure from  food and the people who share it with us is the ultimate luxury. Cooking for us is an act of self-care, and when we don’t feel like it, there is always take out. 

Soumeya- Eater #1

Hi, I am a “food-explorer” living on the East Coast with my husband. I am also a chief product officer and entrepreneur, so when I am not cooking or traveling, you can find me at the office bothering software engineers, analysts and designers.  

Some of my favorite things: cheese, Algeria, Italy, Japan, France, Thailand, the color blue, dark chocolate, 100 years old egg, croissants, mint tea. 

Sakina- creative director

Hi, I am a food-maker and mom to a little boy who is developing a sophisticated palate as we speak. I am also a pharmacist, so when I am not baking bread or tinkering with Algerian recipes, you can find me at a pharmacy staining my white coat with pen marks.

Some of my favourite things: hydrangeas, spring/summer walks with my little one, reading a good book, cooking for a crowd, a good cup of coffee with friends.

Our Manifesto

We tell stories through food, salty or sweet, fatty or lean, crunchy or charred. Every technique, every flavor, every ingredient tells a story. Authenticity is to cook what we like, exactly how we like it. We define cooking as an act of change. Take an ingredient and change it in any way, cut it, add salt, add syrup or peel it, that’s cooking. That’s how foodlore starts, and it keeps on growing and evolving.

We prioritize ingredient quality over technique. We love fresh, local and organic ingredients. We eat clean as much as possible, organic, wholesome and not processed.

We also eat out, we enjoy Amazing Food and can reluctantly compromise on ingredients when we are not the ones cooking.

How do we define Amazing Food? Everything from a cheesy gooey pizza to a fresh butter-lettuce head with a simple lemon and olive oil vinaigrette.  We like transparency, we admire companies that practice it, and we think that our world needs more of it. We tend to be opinionated, so to say this is a judgment-free zone, is technically not true. We believe in kindness and grace, kindness to self because we can be so brutally hard on ourselves, and grace to everyone we come in contact with because that’s how humans thrive. 

Editorial Policy and Revenue Model

We rely on brand collaborations and partnerships  to help offset the costs associated with this website. In those cases we clearly mark a post or recipe as “Sponsored.” We only collaborate with brands that we would normally use and that are aligned with our values as a brand. Content on our website represents the opinions of the individual writer (see the byline) and not of The Lore LLC. 

We are a participant in the Amazon Services LLC Associates Program, which is an affiliate advertising program designed to provide a means for us to earn fees that range from 0% to 10% when a user clicks and buys through a link provided in our content. Again, we only list products that we actually like and would use normally. As of March 2019, we have earned $0 from this program.